I really have to tip my cap to the fine and hard-working folks at the University of Maryland athletic department.  They know the score.  They have seen the writing on the wall.  Would you like to know what that writing says?  It says “the future is now.”  It is all around us.  A scary thought, I know, but The Information Age — as I call it — will be loaded with opportunities.  You wait and see.  For example, the Internet?  The World Wide Web?  It’s going to change our lives.

I know what you’re thinking — that I’m freaking you out.  But do not be afraid, son.  This could be great for the Terps.  Did you know that, one day, basketball games will be played not on a court, but in the fourth-dimensional world of cyberspace?  Soon, I won’t have to write out these posts longhand on carbon paper and airmail them to processing facilities in Rochester and Cedar Rapids. If you can grasp that, then you’re catching on.  There are no limits anymore!   It’s all like, where do you want to go today?  The Superhighway is open for business.  Are you ready?

Behind the scenes at UMTerps.com

The Terps are.  To wit, behold their newly updated home on the World Wide Web. It’s revamped for a new century. Gone are the clunky, not-regularly updated features. Instead witness the online auctions, sponsor ads, and premium ticket and apparel and seat purchasing opportunities. Opportunities! Business opportunities. That’s what it’s all about…driving your business. Twitter feeds abound…want to know what the women’s gymnastics team is up to? Check them out on their Twitter feed. That’s what we mean when we say connectivity. It’s a global marketplace…of ideas. Plus, the site looks much cooler now, with every sport receiving a periodic-table-style abbreviation on the home page (football, for example, is Fb…anytime you appropriate scientific or medical terminology for a non-scientific-or-medical use, it’s just cool. It’s a winning “formula.”).

So kudos to the athletic department for riding this wave to new shores of interactivity. It’s been a long time coming, and it looks absolutely terrific. But mark my words — mark them — this is not an end, but a beginning. Go Terps, dot com.